Real Estate and Living Media Network
INTRODUCTION

The Real Estate And Living Media Network (REALM) offers advertisers a vast, national reach, by weaving a comprehensive ad footprint across hundreds of the nation’s most respected and recognized real estate agent and broker websites – offering unprecedented access to the moving and home enthusiast consumer segments, as well as the real estate  professionals that serve them. In short, you can weave your marketing messages very deep into thousands of local communities, with broad national scale – it’s the best of both worlds!
 
ADVERTISERS

If you are a digital agency, or an advertiser, you might be asking yourself, "What does the Real Estate and Living Media Network offer me?"  The answer is simple:  an audience of home buyers and new movers - a segment long-known for being powerful spenders.  When people move, they turn into spending machines - buying up everything from all kinds of financial services, to new furniture and home decor items, to new cars and clothes!  In fact, in the period of time of just six weeks before through six weeks after the home purchase, the average American home buyer will spend over $9,000 in goods and services.  Advertising on the real estate sites they are searching on, during the "hot zone" of their move cycle, is a smart move if you'd like your message to resonate while they have their wallets open!

"How is the REALM Network any better than just advertising on a major real estate portal?" Great question!  To answer this, let’s remember that the goal of real estate publishers (real estate Web sites) is to answer the needs of the consumer market.  Well, it seems that the one-size-fits-all approach of the major listings sites isn’t satisfying the online real estate audience, as suggested by a 2009 California Association of Realtors survey of online home buyers, illustrating that 81% of home seekers used individual real estate Web sites to search for a new home.  These are sites like your local agents in your community, or Web sites for neighborhood and regional real estate companies.  These are the sites that comprise the Real Estate and Living Media Network!
 
PUBLISHERS

The Real Estate and Living Media Network offers its members nationally recognized real estate content, as well as a syndicated advertising platform that provides access to the $11 billion spent annually on advertising to online real estate consumers.  In turn, real estate professionals deliver more value to home buyers and sellers by adding local market information, data/trends, and award-winning editorial pieces to their Web sites, while receiving a continuous income stream from the advertising sold and distributed by the LPS Real Estate Group.  The Real Estate and Living Media Network’s content includes neighborhood, school and environment reports, real estate news and feature stories in a programming format that real estate companies can easily integrate into their existing Web sites.

Each month, the online real estate industry has more than 40 million unique consumers who spend more time visiting local and regional real estate Web sites than national portal offerings.  The REALM Network adds value to these Web sites by offering rich content to improve the user experience together with a turn-key advertising platform that real estate professionals can use to introduce national advertising or local service offerings - providing extra monthly revenue with no costs to join!