Real Estate and Living Media Network
INTRODUCTION

The Real Estate and Living Media Network (REALM) offers advertisers a vast, national reach, by weaving a comprehensive ad footprint across thousands of the nation’s most respected and recognized real estate agent and broker websites.  This offers unprecedented access to the moving and home enthusiast consumer segments, as well as the real estate  professionals that serve them. In short, marketing messages can be deeply woven into thousands of local communities, with broad national scale.

 
ADVERTISERS

For a digital agency or advertiser, REALM offers an audience of home buyers and new movers, a segment long-known for being powerful spenders.  When people purchase a new home, they spend much more aggressively than at other times, buying everything from various financial services, new furniture and appliances, home decor, to new cars and services of every kind.  In the twelve weeks surrounding the home purchase, Americans spend, on average, over $9,000 on these goods and services.  Advertising on the real estate sites used by these consumers during their move cycle connects them with the goods and services they need, at the time they need them.

The REALM Network is a more effective advertising channel than simply buying media on the traditional real estate portals.   The "one-size-fits-all " approach of the major listings sites isn’t satisfying the online real estate audience, as indicated by a 2009 California Association of Realtors survey of online home buyers which shows that 81% of home seekers used individual real estate Web sites to search for a new home.  The sites that consumers look to first are the local agents and regional real estate companies with a deep understanding of their communities.  These are the sites that comprise the Real Estate and Living Media Network.

 
PUBLISHERS

The Real Estate and Living Media Network offers its members nationally recognized real estate content, as well as a syndicated advertising platform that provides access to the $11 billion spent annually on advertising to online real estate consumers.  In turn, real estate professionals deliver more value to home buyers and sellers by adding local market information, data, trends, and award-winning editorial content to their Web sites, while receiving a continuous revenue stream from the advertising sold and distributed by LPS Real Estate Group.  The Real Estate and Living Media Network’s content includes neighborhood, school and environment reports, real estate news and feature stories in a programming format that real estate companies can easily integrate into their existing Web sites.

Each month, the online real estate industry has more than 40 million unique consumers who spend more time visiting local and regional real estate Web sites than  they do  visiting national real estate portals.  The REALM Network adds value to these Web sites by offering rich content to improve the user experience together with a turn-key advertising platform that real estate professionals can use to introduce national advertising or local service offerings while providing additional monthly revenue with no cost to join the network.