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If you are a digital agency, or an advertiser, you might be asking yourself, "What does the Real Estate and Living Media Network offer me?" The answer is simple: an audience of home buyers and new movers - a segment long-known for being powerful spenders. When people move, they turn into spending machines - buying up everything from all kinds of financial services, to new furniture and home decor items, to new cars and clothes! In fact, in the period of time of just six weeks before through six weeks after the home purchase, the average American home buyer will spend over $9,000 in goods and services. Advertising on the real estate sites they are searching on, during the "hot zone" of their move cycle, is a smart move if you'd like your message to resonate while they have their wallets open!
"How is the REALM Network any better than just advertising on a major real estate portal?" Great question! To answer this, let’s remember that the goal of real estate publishers (real estate Web sites) is to answer the needs of the consumer market. Well, it seems that the one-size-fits-all approach of the major listings sites isn’t satisfying the online real estate audience, as suggested by a 2009 California Association of Realtors survey of online home buyers, illustrating that 81% of home seekers used individual real estate Web sites to search for a new home. These are sites like your local agents in your community, or Web sites for neighborhood and regional real estate companies. These are the sites that comprise the Real Estate and Living Media Network!
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