Search&Display is a new class of interactive rich media advertising format that can enhance the web user experience by bringing the results of a web search to the banner ad, pre-qualifying prospects, even closing the sale, WITHOUT ever leaving the publisher's web site. Search&Display was developed with an extensive knowledge of database integration, advanced web development and interactive experience. On a website, this multidimensional banner ad, mini-portal, or satellite search engine, sits right there on the hosting web page with a prospective customer, engaging them until they have found what they are looking for. No links to click or organic results to sift thru. The requested item or data is displayed within the multidimensional ad in full rich media.
Features
• Lets the user create the ad content in real time
• Personalizes user engagement
• Dramatically increases time spent on ad units
• Qualifies click-throughs
• Real-time, individual, branded search analysis
Innovation Is The New Standard
As online communications continue to explode, companies are seeking new technologies that make it easy to deploy online advertising to increase brand interaction, deliver direct messaging and maximize their ROI. On the supply side, the market for online rich media display advertising is huge ($7.6 billion by 2014, according to Forrester’s Online Advertising & Classified Model: 2009-2014). It's everywhere, and it isn't going away. On the demand side, response rates are low (0.05% average) and many consumers dismiss display ads unless they are forced to watch them. For Rich Media, the market continues to grow significantly, commanding over 40% of all impressions served.
Brand Benefits
• Enables brands to dramatically increase engagement • Dramatically increases time spent on ad units • Personalizes user engagement • Qualifies click-throughs • IAB standard formats
Radical Change
Today, when people talk about digital advertising, they usually complain about intrusive formats and minimal effectiveness. While criticism of annoying web ads isn't going away, a quiet uprising of dynamic, real-time display advertising, will spawn a creative revolution that will get users talking about online ads they love, not those they despise. This searchable, dynamic format has opened a whole new medium to marketers and is radically changing the way users interact with online advertising. The concept is a simple one: Give users advertising they can use - and want to engage with - when they want to use it, all without interruption and without ever leaving the page.
Web User Engagement
• Non-interuptive • Consumer-generated ad
• Information/Content delivered inside the ad unit • Multi-tasking: User remains on-site to continue browsing • Time Saving • Search results are individually relevant
Business Intelligence- The Analyzer
Most importantly, Search&Display provides real-time, detailed reports and metrics to advertisers and publishers with a proprietary analytics solution:
Use Search&Display technology to implement registration or data collection forms to harness lead generation. Used solely as a form widget, or coupled together with searching product or location inventory, Lead Capture is a powerful advertising tool that can be leveraged to increase ROI on varoius marketing campaigns throughout the interactive space.
Lead Capture Sample Ad
For more information on Search&Display rich media capabilities, and how it can be customized to your campaign goals and deliverables, CONTACT US for more information!
